SFE3
YOUR SALES FORCE...EFFECTIVE - EFFICIENT - ENERGISEDSFE³
Sales Force Effectiveness
How to make your sales force … Effective – Efficient – Energised
PROFIT = REVENUE – COSTS
Every CEO and sales leader understands the above formula intimately. They know the profit number required, and they know the budgeted costs. The question that keeps them awake at night is, “Will the revenue number happen?”
Many senior leaders are looking for a way to put a structured and proven science around the sales team in the same way as they can systematise the rest of the business. The success of the organisation lies in creating an inspired and energised sales force, one where the team members WANT to make the revenue results happen, as opposed to being told they must happen. The SFE³ online coaching program adds the science and the momentum, moving the sales force from an unmeasurable enigma to a predictable and transparent field team.
What’s inside SFE³?
Depending on which programs your company uses as a foundation to your sales methodology, you will get to experience two or more of the following online coaching programs offered by enRich …
- ACTIVATE – enRich Your Sales Productivity program
- EXCELERATE – enRich Your Selling Skills program
- ELEVATE – enRich Your Sales Leaders program
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Online SALES FORCE EFFECTIVENESS (SFE³) Coaching Program
What’s inside the Online SALES FORCE EFFECTIVENESS (SFE³) Coaching Program?
- 12 x weekly profit-boosting modules
- 1 x 60-minute 1:1 coaching call with your sales coach designed to custom-tailor success tools to your industry to help you supercharge your profits
- 3 x coaching Q & A webinars with other sales professionals doing the program (imagine tapping into this resource!)
- Success tools custom-tailored to your industry / business to help you excel with your sales
You may be doing 2 or 3 programs concurrently, depending on how quickly you need to be brought up to speed. For more detail on each of the online coaching programs, explore the links in the green box at the top of this page.


WHAT IS THE SFE³ Program?
SFE³ is a proven sales force effectiveness process designed to create an Effective, Efficient, and Energised sales force. E to the power of 3… Effective: Maximising selling time and productivity. The team’s sales activity is aligned with the Sales & Marketing direction and small changes in their effectiveness yields commercial results to the bottom line. Efficient: Skilled in maximising conversions, leveraging new business opportunities and penetrating existing clients. Energised: A high performing sales team is inspired from within (as distinct from motivated by the sales manager). The sales leader creates a compelling vision that the team wants to be part of achieving. Inspired sales activity creates energy and momentum which amplifies sales revenue and profit.
Created by Ian Stephens, founder of the enRich Training & Development Group (enRich), SFE³ has evolved as a result of more than two decades of experience across 29 countries specialising in designing and implementing SFE methodologies for over 250 companies. It is a tailored approach where ‘inspired sales leaders’ meet ‘engaged sales teams’ in order to drive revenue and financial performance.
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Corporate Training & Development and Online Courses
enRich has over two decades' experience in delivering training programs and ongoing coaching programs across 29 countries in the areas of sales force effectiveness, sales training, culture transformation, change management, managing disruption, consultative selling skills, high performing teams and negotiation skills.
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