Strategic Key Account Management

DIFFERENTIATE and protect your Key Accounts. Consolidate your key accounts, grow your revenue and strengthen relationships.

DIFFERENTIATE ONLINE is a 3-month online coaching program for sales representatives, account managers and sales leaders who want a tangible process to secure and protect key accounts, or strategically land target key accounts.

Is this you? You:

  • Do not want to have the traditional ‘postmortem’ analysis when you lose a key account
  • Need a uniform and proven way to tactically manage the key account that produces a large proportion of your sales revenue
  • Want management of key accounts made uniform across the business, so the entire team is all on the same page talking the same language
I understand why you’re frustrated. We have introduced our key account management process to sales teams in 7 different countries and we would be idiots not to notice the pattern supporting a successful implementation. DIFFERENTIATE exposes your team to a simple, yet highly tailored, customer-friendly Account Management framework. Instead of a complicated 30-page document, you’ll discover a simple process with powerful tools. Learn a system that guarantees ongoing business and growth from the 20% of key accounts that typically represent 80% of your revenue.

What’s Included:

  • Learn the 9 pieces of the Key Account Management process (not doing even one of these 9 puts key accounts in jeopardy)
  • Dive deep into building 4 tools specific to your organisation which put you on the front foot to retaining important accounts, or landing new ones
  • Score the relationship strength with your existing key clients, using my Retaining Wall Criteria Tool, which is going to boost your ability to seek additional, profitable business. Think going from 60% of their wallet to 90% … or more!
  • Determine who are the key decision makers and influencers using our tailored system and, more importantly, know what to do next to win them over
  • Get clarity on the next tactical moves you need to be making now to secure future repeat business, or land the account
  • Access our ‘SKAM Template’ for easily and quickly flushing out the key imperatives that must be managed to grow and secure the future of this account (and you’ll love how user friendly it is and how it can be linked to any existing CRM tools)


Online DIFFERENTIATE Coaching Program

What’s inside the Online DIFFERENTIATE Coaching Program?

  • 12 x weekly profit-boosting modules
  • 1 x 60-minute 1:1 coaching call with your sales coach designed to custom-tailor success tools to your industry to help you supercharge your profits
  • 3 x coaching Q & A webinars with other sales professionals doing the program (imagine tapping into this resource!)
  • Success tools custom-tailored to your industry/business to help you penetrate further into key accounts and gain a greater share of their potential spend

Make the DIFFERENTIATE Strategic Key Account Management process work for you—not against you!

Your time is too valuable to waste focusing on replacing lost accounts or stressing about losing existing strategically important accounts. In just 3 months DIFFERENTIATE will change the way you manage the relationships and potential growth of key accounts. Instead of stressing about the loss of key accounts, you can look forward to:

  • Immediate Action Plans to secure the future of key accounts
  • Understanding a repeatable process applicable to all other key accounts
  • Being able to measure relationships and set measurable improvement targets
  • Exploiting potential opportunities and being able to identify and counter threats from competitors, thus minimising the risk of losing key accounts


Corporate Training & Development and Online Courses

enRich has over two decades'​ experience in delivering training programs and ongoing coaching programs across 29 countries in the areas of sales force effectivenesssales training, culture transformation, change management, managing disruption, consultative selling skills, high performing teams and negotiation skills.

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  • Activate Online Course | enRich Your Results Training a
  • Excelerate Online Course | enRich Your Results Training and Development
  • Elevate Online Course | enRich Your Results Training and Development
  • Sales Force Effectivity Online Course | enRich Your Results Training and Development
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  • Advocate Online Course | enRich Your Results Training a
  • C3 Online Course | enRich Your Results Training a
  • Navigate Online Course | enRich Your Results Training and Development
  • High Performing Teams Online Course | enRich Your Results Training and Development

Want to Guarantee Your Revenue Results?

Then sign up for our FREE 5-day mini program, "Securing the Revenue Results" Learn the 4 key strategies organisations should be implementing in order to dramatically increase the chances that the forecast becomes a reality.

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